we turned 15 this year! read our story here.
how can a newly acquired company
mark a new phase?
Matrix wanted to build a refreshing new brand to reflect the bold new course the company was taking.
Matrix has quickly scaled to become a national leader in business assurance. A conservative company since inception, post acquisition, the company was taking a bold new course. We redefined their brandstory, developed a new visual language and created brand assets for the team to use in everyday brand communication.
a new visual style to reflect a new promise
The brand’s new proposition of coherent efficiency was reflected in the new visual language. Two overlapping grid matrices were superimposed on the image to form the triangular matrix flag that is highlighted in red to signify the flagging off of risks carried out by matrix. The matrix flag is incorporated in the iconography as well.
illustration style to depict transparency
In business assurance unveiling risks is the key to coherent efficiency. The illustration style we developed consists of individual elements that are overlapped to depict coherence. The overlapping area displays the object underneath and thereby reflects a different colour.
This visual style was translated in the environmental graphics by cutting out the profile in acrylic so as to distinguish the overlapping area. Red acrylic sheets cut out in triangular shapes to depict the matrix flag were placed to unveil hidden information.
words from the client
"Our association with Firebrands is over a decade and my personal association is even more older. So far, it has been a fascinating journey with FBL. The energetic and passionate team under an able leadership never fails to deliver. Our entire digital marketing and brand communication are being impeccably handled and it is always value for money. Kudos to team FBL and I shall blindly recommend them to anyone who needs these services. As you guys set higher benchmarks periodically, it helps us as your customers to reap the benefits as well."
P.C. Balasubramanian
Managing Director & Chief Executive Officer, Matrix Business Services
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